Philips Serves Up The Ultimate TV For High-definition Aficionados This Holiday Season

Philips is meeting and exceeding the demands of today’s HDTV consumer with the debut of its dynamic Ultimate TV. An ideal holiday gift, the television features a rounded edge surrounded by an acrylic bezel which not only gives the set a less rigid look but also enhances its technology. Showcased today at Philips Holidays in June event, the set’s processing, sound, connectivity and design all work in concert to create the ultimate viewing experience.

“The Ultimate TV gives HD enthusiasts what they want and more,” said Andy Mintz, senior vice president, marketing management AM/VM, Philips Consumer Lifestyle North America. “Starting from the first glance, this set stands apart from everything on the market due to its striking design and uniquely curved bezel. Consumers can look forward to an unparalleled viewing experience thanks to the unique combination of exceptional picture quality and design at an attractive price level.”

New Look

The new Design Collection delivers with a design that is minimalist, emotional and recognizable. Consumers will also notice the absence of a speaker grill which makes the glossy, black bezel continuous around the set for a cleaner look. The sound is powered from the back and carried out throughout the acrylic edge around the set – enveloping consumers in deep, rich sound. The result is a TV that actually is part of your environment – superior performance packed in a design that is truly like no other.

Deeper Blacks, Sharper Movements

The addition of 120Hz ClearLCD™ technology improves the shadow detail and black levels in dark scenes while greatly diminishing motion artifacts. Philips 120Hz ClearLCD technology provides razor-sharp moving images with an ultra-fast motion response time of two milliseconds. By doubling the picture refresh rate from the standard 60Hz, the Ultimate TV delivers swift, streak-free action - elevating image quality and clarity.

Smoother Images

Philips has further refined the LCD with HD Digital Natural Motion™ technology (HD DNM), which eliminates the persistent juddering effects that appear with recorded movie content. Motion Estimation Motion Compensation (MEMC) technology estimates motion in the picture and inserts compensated frames, resulting in a smoother, more natural picture and eye-popping sharpness. By smoothing the shaky visuals typically appearing in film content, this technology creates an unrivaled experience.

Incredible Sound

The Ultimate TV features a unique invisible speaker system that delivers a powerful audio experience from a slim cabinet. Philips Invisible Sound System™ improves low frequency performance while concealing the speakers in a subtle, efficient design.

Clearer Choices

Calibrating picture settings is a breeze with Philips simple, unique settings assistant feature. In a few easy steps, users can select their on-screen preferences with the left and right cursor buttons. By using a program similar to an eye test, viewers can select what they perceive as the best picture and sound. Choose initial preferences from the five split-screen samples and the television will make the changes and store them for future use.

Greater Connection

Forget compromised picture and sound quality caused by digital-to-analog conversions. The Ultimate TV offers four HDMI™ 1.3a inputs with built-in consumer electronics control (CEC) for the cleanest, clearest digital signal. Now users can hook up as many as four HDMI devices while assured their set is future-proof for further connectivity.

HD

Recent research by the CEA estimates that approximately 30 percent of households have a TV set capable of displaying images at an HD resolution. The study also suggests that first-time purchasers will lead the charge in buying millions of HDTVs in the coming months. Philips meets this high demand for digital content with televisions designed completely with the end user in mind – simplicity, sophistication and style in a bold, future-proof package.

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ClearLCD™ is a trademark of Koninklijke Philips Electronics N.V.

HD Digital Natural MotionTM is a trademark of Koninklijke Philips Electronics N.V.

Invisible Sound System™ is a trademark of Koninklijke Philips Electronics N.V.

HDMI is a trademark of HDMI Licensing, LLC