Sony Introduced XBR10 Series - A New Line Of Ultra-Thin BRAVIA LCD HDTVs
Sony today introduced a new line of ultra-thin BRAVIA™ LCD HDTVs featuring an advanced edge-lit LED backlight and exceptional contrast ratio of over 1,000,000:1.
Sony KDL-52XBR10
The XBR10-series models also deliver full 1080p wireless transmission of high definition signals from a separate media box to a receiver embedded in the TV, allowing source components to be placed out of sight.
The XBR10 models also feature an Ethernet connection allowing them to directly access Sony BRAVIA Internet Video content using an existing broadband network.
“BRAVIA is on the cutting edge of television technology and the XBR10 series pushes the limits of industry-leading, innovative features,” said Jeff Goldstein, vice president of the television business for Sony Electronics. “Not only will this TV look striking when hanging on a wall, the wireless feature clears the clutter of components and messy tangles of unsightly wires, allowing you to hide components away across the room.”
The XBR10 models also feature an Ethernet connection allowing them to directly access Sony BRAVIA Internet Video content using an existing broadband network. The platform offers one of the largest selections of free and premium movies, TV shows, sports, music and more from an array of partners like, Amazon Video on Demand, YouTube®, Slacker Internet Radio, and, later this fall, Netflix.
Bravia Internet Widgets, powered by the Yahoo! Widget Engine, also expand and personalize the TV experience by adding on-screen applications that provide such information as weather reports, stock information, financial news, Twitter, and additional content.
The full HD 1920 x 1080 progressive (1080p) models also feature Sony’s Motionflow™ 240Hz technology, which delivers exceptionally crisp and detailed images with natural motion. The Motionflow algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames.
The models are Digital Living Network Alliance (DLNA®) compliant, enabling easy access to digital photos, music, and video stored on a PC or other DLNA server using the XMB® interface and the TV’s remote control. They also offer a USB input for displaying digital photos or playing digital video and music files from a USB storage device.
Other notable features include:
- BRAVIA Engine™ 3
- 24p True Cinema™
- xross media bar™ (XMB)with enhanced 3D favorites Menu
- Internet powered TV Guide Onscreen
- BRAVIA Sync™
- 4 HDMI inputs
- RS232C
- Single PC, component, composite and component/composite selectable inputs
The XBR10 models exceed Energy Star® 3.0 guidelines for energy efficiency and use Sony’s Light Sensor® technology to adjust backlight intensity based on ambient room light helping to save energy and reduce the user’s overall carbon footprint.
The KDL-52XBR10 and KDL-46XBR10 models will be available this October at Sony Style retail stores, www.sonystyle.com and at and at similar authorized Sony retail outlets across the country, for about $5,000 and $4,500, respectively.
Print this article
(Sep 23, 2008) Sony Customizes Bravia HDTV Sets With New Link Modules. Sony Electronics today announced the availability of three new BRAVIA® Link modules including the Wireless Link, DVD Link, and Input Link. The three new link modules follow on the currently available BRAVIA Internet Video Link Module which also attaches to the back of compatible BRAVIA TV sets...
(Sep 11, 2008) Sony Brings On-demand Movies And TV Content To Bravia Internet Video Link With Amazon Video On Demand. Sony today announced that Amazon Video On Demand is now available live through the Sony® BRAVIA® Internet Video Link, offering tens of thousands of premium movies and TV shows. Amazon Video On Demand offers immediate access to premium, commercial-free movies and television shows purchased or rented by users who stream them directly to compatible Sony BRAVIA televisions equipped with the optional BRAVIA Internet Video Link through an in-home broadband service...
(Sep 3, 2008) Sony Debuts LCD Television With 240hz Frame Rate. Sony continues to push the limits of display innovation and technology with today’s introduction of two new BRAVIA® flat-panel LCD high-definition televisions appealing to the hard-core home theater enthusiast and design-conscious consumer alike. Optional expansion modules include the BRAVIA DVD Link, the BRAVIA Wireless link, the BRAVIA Input Link, which will ship later this year, and the currently available BRAVIA Internet Video Link...
(Jun 5, 2008) Sony Redefines LCD Picture Quality With New Xbr HDTV Line. Sony today introduced seven new BRAVIA® XBR flat-panel LCD high-definition televisions including models with Triluminos LED backlight and local dimming for outstanding black-level reproduction and unmatched contrast. DMeX allows users to connect optional expansion modules such as the BRAVIA DVD Link, the BRAVIA Wireless link, the BRAVIA Input Link, which will ship later this year, and the currently available BRAVIA Internet Video Link...
(Jan 6, 2008) Sony Bolsters Bravia Flat-panel LCD Line With 17 New Models. Sony today introduced 17 new BRAVIA® flat-panel LCD high-definition televisions at the International Consumer Electronics Show, bolstering the company’s industry-leading LCD HDTV line. The models include the USB photo and music player, four 1080/60 24p HDMI inputs (HDCP), two 1080/60p component inputs and a 1080/60p PC input...
