JVC Home Theater Projector Named CES Innovations 2010 Design And Engineering Award Honoree
JVC today announced that it has been named an International CES Innovations 2010 Design and Engineering Awards Honoree for the DLA-HD990 home theater projector. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 36 product categories.
The JVC DLA-HD990 uses JVC's proprietary full HD D-ILA device and the company's wire-grid optical engine. These key technologies combine to deliver unprecedented native contrast - no dynamic iris is employed to artificially inflate contrast specifications. As a result, the DLA-HD990 achieves a native contrast ratio of 70,000:1 to simultaneously deliver true blacks and extraordinary luminance detail.

JVC DLA-HD990
The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA), the producer of the International CES, the world's largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.
The Innovations entries are judged based on the following criteria:
- Engineering qualities, based on technical specs and materials used
- Aesthetic and design qualities, using photos provided
- The product's intended use/function and user value
- Unique/novel features that consumers would find attractive
- How the design and innovation of the product compares to other products in the marketplace
The JVC DLA-HD990 from JVC's consumer electronics group, and its counterpart, the JVC DLA-RS35 from JVC's professional products group, are the top models in JVC's new line of D-ILA home theater projectors, each offering the high native contrast that has made JVC projectors top-selling favorites among the most demanding home theater enthusiasts. The new projectors are the DLA-RS35, DLA-RS25 and DLA-RS15, marketed by JVC's professional products group, and the DLA-HD990, DLA-HD950 and DLA-HD550, available through JVC's consumer electronics group. All six projectors feature the same D-ILA technology and features found in previous models, but add improvements in both performance and usability.
New for 2010 is JVC's double-speed 120Hz Clear Motion Drive technology to reduce motion blurring, and a new screen adjustment mode to optimize the projector for different screen types - features available on all six new models. Four of the six new projectors - DLA-RS35, DLA-RS25, DLA-HD990 and DLA-HD950 - offer JVC's new original picture modes, which provides advanced processing that adjusts for the different way that projectors process color compared to the color mixture method used in film. As a result, the projector delivers the subtle nuances typically associated only with a movie theater presentation. What's more, these same four new models are certified by ISF and so include an ISF C3 mode so they can be professionally calibrated.
The pinnacle of this performance is found in the DLA-HD990 and DLA-RS35. These projectors offer the highest performance yet of any D-ILA home theater projector, with a native contrast ratio of 70,000:1. This unparalleled performance is achieved in part by using components that are made to the most exacting of tolerances. This includes the selection of only the highest performing optical assemblies, the selection and matching of the D-ILA devices, and final adjustment by highly trained JVC technicians. In addition, the DLA-RS35 and DLA-HD990 come with a three year warranty.
The JVC DLA-HD990 from JVC's consumer electronics group, and its counterpart, the JVC DLA-RS35 from JVC's professional products group, are the top models in JVC's new line of D-ILA home theater projectors, each offering the high native contrast that has made JVC projectors top-selling favorites among the most demanding home theater enthusiasts.
Native contrast ratio specifications for the other new projectors are:
DLA-HD550 - 30,000:1
DLA-RS15 - 32,000:1
DLA-RS25/DLA-HD950 - 50,000:1
The top four models - DLA-RS35, DLA-HD990, DLA-RS25 and DLA-HD950 - are all THX Certified (for all worldwide markets) to ensure accurate and exceptional picture quality in the home theater environment. These same four models also feature color management that interpolates colors individually by R, G, B, C, Y, or M, in three separate axes of color phase, chroma saturation and brightness. Up to three customized color settings can be stored for future use.
Features shared by all six new projectors include an HQV Reon-VX video processor developed by Silicon Optix to ensure excellent image reproduction; a 1.4 - 2.8:1 zoom lens with motorized focus; manual adjustment of the gamma curve via an on-screen display, allowing the viewer to adjust projector luminance levels suited to individual preferences or viewing conditions; and flexible set-up with a ±80 percent vertical and ±34 percent horizontal motorized lens shift function that allows the projected picture to be moved horizontally or vertically via the remote control.
Other features include an external 12-volt trigger (not available on the DLA-HD550) that can be used to automatically raise and lower a screen or draw curtains, or it can be linked to engaging the V-Stretch mode and move an optional anamorphic wide screen lens system into place. Also, an automatic lens cover opens and closes with power on/off.
All six projectors comply with HDMI version 1.3 (Deep Color/CEC) specifications, which provide for billions of colors and reproduce subtler shades of grey, and CEC compatibility for system control.
The new JVC D-ILA projectors are currently available at the following prices:
| DLA-RS35/DLA-HD990: | $10,000.00 |
| DLA-RS25/DLA-HD950 | $8,000.00 |
| DLA-RS15: | $5,500.00 |
| DLA-HD550: | $5,000.00 |
JVC's products will be displayed at the 2010 International CES (booth 8219, Central Hall), which runs January 7-10, 2010 in Las Vegas, Nevada.
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