Sony Unveils Pricing For The New BRAVIA 4K Ultra HD TVs

Sony continues to expand its robust 4K ecosystem by announcing today pricing and availability for its new BRAVIA 4K Ultra HD TV Line-up. The new line-up of 4K Ultra HD TVs offer a 4K option for virtually any consumer, and are all optimized to support 4K content from Video Unlimited 4K, Netflix and more. The new content and hardware offer consumers more 4K choices than ever before.

First launched at CES, Sony‘s three new series and total of nine models of its 4K Ultra HD TV line-up are available now for pre-sale and will be in market in June. The XBR-X950B series will retail for a suggested price of $7,999 for the 65-inch class and $24,999 for the 85-inch class. The XBR-X900B will retail for a suggested price of $3,999, $4,999 and $8,999 for the 55” class, 65” class and 79-inch class models. Lastly, the XBR-X850B series, which will be available in 49“, 55“ and 65“and 70-inch class screen sizes for $2,099 (49” class), $2,999 (55”class), $3,999 (65”class) and $5,499 (70”class).

Sony XBR-X900B

The new line-up of 4K Ultra HD TVs give consumers more 4K Ultra HD TV options than ever before. Using a combination of unique Sony technologies, these models offer a superior picture quality than standard 4K resolution. Sony’s 4K X Reality PRO picture engine can upscale a variety of content regardless of source to beautiful 4K resolution; while TRILUMINOS Display’s wide color spectrum works in unison to reproduce lifelike color, a heightened sense of depth and accurate shading to ensure the highest quality picture. Sony’s X-tended Dynamic Range PRO technology provides a screen with higher peak brightness and deeper blacks to deliver a truly brilliant picture quality.

In addition, each new 4K Ultra HD TV incorporates Sony’s ClearAudio+ digital signal processing for improved high-quality audio. ClearAudio+ combines a variety of Sony technologies to create an immersive experience with clear vocals and a wide range of sound. An optional wireless subwoofer (model SWF-BR100) is available to create a richer audio experience, delivering powerful bass from the TV for a simple and stylish home theater experience.

Gamers can bring the immersive world of PlayStation directly to the TV with PlayStation Now. Users can discover and play PlayStation3 games, all streamed directly to the TV and played by connecting a DUALSHOCK3 controller to the TV.

All new models support HDMI 2.0 standard, giving them the ability to display 4K/60p content, and incorporate a decoder to support the latest HEVC codec decoding and can playback 4K/60p content and Internet streaming services. The TVs are also compatible with MHL 3.0 which supports 4K output from smartphones and tablets.

The flagship XBR-X950B series comes in 85“ and 65-inch class screen sizes and incorporates all the best of Sony’s technologies for an unparalleled picture quality. This model uses X-tended Dynamic Range PRO technology, driven by direct LED arrays which are arranged in the backside of the panel, to achieve a much wider dynamic range of brightness, with higher peaks and deeper blacks, using a unique backlighting algorithm to further enhance picture quality.

The XBR-X900B series comes in 79“, 65“ and 55-inch class screen sizes and implements X-tended Dynamic Range technology driven by Edge LED arrays arranged along the side of the panel, as well as an innovative structural design with a new, iconic Wedge form factor. The new innovative structural design, with its iconic Wedge shape, increases capacity to incorporate larger speakers, which provide a deeper, more powerful sound, unprecedented for a flat-screen TV. It also maintains a slim profile that works with traditional wall mounts, and the slim, adjustable TV stand accommodates large or small tables.

This year Sony is also launching an entry-level 4K Ultra HD TV, the XBR-X850B series.