Sony continues to expand its robust 4K ecosystem by announcing today pricing and availability for its new BRAVIA 4K Ultra HD TV Line-up. The new line-up of 4K Ultra HD TVs offer a 4K option for virtually any consumer, and are all optimized to support 4K content from Video Unlimited 4K, Netflix and more. The new content and hardware offer consumers more 4K choices than ever before.

First launched at CES, Sony‘s three new series and total of nine models of its 4K Ultra HD TV line-up are available now for pre-sale and will be in market in June…

Sony today unveiled its 2014 BRAVIA Full HD TV line-up, offering a variety of new features and screen sizes, and each powered by Sony’s widely-acclaimed X-Reality PRO picture engine, bringing stunning images to life from any source. The new models – W950B-, W850B-, W800B- and W600B-series – complement Sony’s new 4K Ultra HD TV models to give consumers choices in viewing options.

The flagship W950B series incorporates TRILUMINOS Display, delivering lifelike color and accurate shading. TRILUMINOS Display works in unison with Sony’s X-Reality PRO picture engine which analyzes, cleans and refines images from any source, to reproduce rich, accurate color while maintaining brightness, hue and saturation…

Sony today took another step forward in the evolution of 4K Ultra HD home entertainment with the addition of critical content options and a range of new 4K Ultra HD TVs for every viewer. To complement the expanding library of its Video Unlimited 4K download service, Sony’s 2014 4K Ultra HD TV line-up is optimized to support new codecs and a variety of forthcoming 4K video services from Netflix, and 4K photo services such as 500px and PlayMemories. Sony is showcasing all of the latest advancements in 4K home entertainment at CES 2014 this week.

“It may be cliché to say content is King, but when talking about 4K Ultra HD TV, it reigns over consumer decision-making,” said Mike Lucas, senior vice president of Sony Electronics’ Home Entertainment & Sound Division…

Sony Electronics today announced its next-generation smart TV device, the NSZ-GU1 BRAVIA Smart Stick, making it easier than ever for owners of Sony’s 2013 TV line-up to discover and watch exactly what they want, from TV programming to apps and websites, all on one screen with one easy, voice-activated remote.

The BRAVIA Smart Stick features a slim form factor, 8GB of on-board storage, and plugs directly into the MHL port on the back of 2013 Sony BRAVIA TVs, with a USB cable to provide its power source…

Sony today launched the Video Unlimited 4K service, the world’s first and only 4K Ultra HD video download service, with access to an expanding library of native 4K Ultra HD feature films and TV shows.

Beginning with a selection of more than 70 full length native 4K Ultra HD feature films and TV shows from Sony Pictures Entertainment and other notable production houses, Video Unlimited 4K will offer customers the option to rent and purchase content for download on Sony’s 4K Ultra HD Media Player (FMP-X1) for playback on Sony 4K Ultra HD televisions…

Today Sony introduced the world’s first curved screen LED television, model KDL-65S990A. Available in October at Sony Stores and select electronics retailers nationwide for $3,999.99, the KDL-65S990A provides an all-in-one cinematic experience for the home, combining a subtly curved visual panel with Sony’s acclaimed TRILUMINOS Display color system for accurate, deep, vibrant colors, and a powerful angled surround sound speaker system to complete the home theater like never before.

“Sony has a storied history of innovation, particularly in the television category,” said Mike Lucas, senior vice president of Sony Electronics Home Entertainment & Sound division…

Sony Electronics is announcing prices and availability for its new 4K Ultra High Definition TV sets unveiled at CES in January. The new XBR-55X900A (55-inch) and XBR-65X900A (65-inch) 4K Ultra HD LED TVs will cost $4,999 and $6,999 respectively and are available for order online and at retail beginning April 21, 2013.

Sony is also announcing its 4K Media Player, the FMP-X1, and video distribution service – both industry firsts.

“These new models will be arriving in homes just before the summer and are sure to bring the enhanced viewing experience of 4K TV to a whole new audience,” said Mike Lucas, senior vice president, Sony Electronics Home Division…

Following through on its product introductions in January at CES 2013, Sony today announced the arrival of its new core 2013 BRAVIA HDTV line-up, including the debut of two new series of LED TVs created for viewers looking for an amazing high definition entertainment experience.

The new models in the W- and R-series offer consumers Sony’s unique combination of technology and content services, delivering life-like picture quality and immersive audio. Arriving at Sony Stores and electronics retailers nationwide now through May, consumers can enjoy these new models for as low as $399…

Sony announced today that it has developed the first 4K (3840 x 2160) OLED (organic light-emitting diode) television. To demonstrate its latest achievement, Sony will display a 56-inch prototype at The International Consumer Electronics Show in Las Vegas, Nevada.

The world’s first and largest 56-inch OLED TV achieves 4K resolution by using the latest oxide semiconductor TFTs and Sony’s own ‘Super Top Emission’ technologies.

Up until now, in order to force light through the OLED layer, OLED TVs used low-temperature polysilicon (LTPS) thin-film transistors (TFTs)…

Sony is unveiling an impressive line-up of new BRAVIA TVs, with new 4K Ultra HD models at sizes and prices that put 4K within reach of a wider audience, and new LED sets that complement superb picture quality with features like WiFi and NFC. With these new TVs, Sony’s goal is clear: deliver the most immersive home entertainment experience, with the highest picture quality, regardless of the content or source…