LG Electronics Expands LG Cinema 3D Line With New Home Entertainment Packages

Following the release of study results showing that four out of five consumers prefer LG CINEMA 3D over Sony and Samsung active 3D televisions,* LG Electronics today launched two new LG CINEMA 3D entertainment packages, which include an LG CINEMA 3D HDTV, 3D Blu-ray Disc player and four pairs of LG’s lightweight 3D glasses – all packed together in one box.

“As more and more people seek to bring the 3D viewing experience into their homes, LG is offering them an easy-to-buy and even easier-to-enjoy 3D home entertainment package,” said Jay Vandenbree, senior vice president, home entertainment, LG Electronics USA. “Our LG CINEMA 3D entertainment packages are very attractive for retailers and consumers alike to bring the latest 3D movies and sporting events into your living room, delivering a theater-like, comfortable viewing experience and a superior 3D picture preferred by consumers.”

LG 55LW5300

The Total 3D Package

The attractively priced LG CINEMA 3D entertainment packages come with a 47- or 55-inch class (47.0- and 54.6-inch diagonals, respectively) LG CINEMA 3D HDTV, an LG 3D Blu-ray Disc™ player with the capabilities to play 3D Blu-ray Disc movies in Full HD 1080p picture quality, and four pairs of lightweight, battery-free LG CINEMA 3D glasses. The 3D Blu-ray Disc player is perfect for playing 3D or 2D Blu-ray and DVD movies, and also has the ability to upscale DVDs to near HD quality. In addition, the TV can convert 2D content to 3D for an endless supply of entertainment options.

LG's Next Generation 3D Technology

LG’s CINEMA 3D enables consumers to recreate the 3D movie theater viewing experience in their homes with lightweight eyewear, crisp, bright images and wide-angle viewing. In third party 3D TV tests commissioned by LG, four out five people chose LG CINEMA 3D over Sony and Samsung TVs using active flicker 3D glasses*. In addition, more than three quarters of the respondents preferred LG CINEMA 3D for the immersive 3D experience, 3D effect, overall 3D picture quality and 3D glasses*.

Similar to the 3D glasses used in theaters, the LG CINEMA 3D polarized glasses do not have a battery and never need charging and since the glasses do not need to sync with an emitter, viewers can watch from wide angles in the room. The low cost of the eyewear also makes it easier to buy as many pairs as needed to host family and friends for a sporting event or 3D movie night. The Film Patterned Retarder (FPR) optimizes the separation of images for the left and right eye, which are then filtered through the glasses to give viewers a better 3D effect with minimal cross-talk. LG’s 3D Light Boost, a thin film covering the screen, creates bright, crisp 3D images for a superior 3D viewing experience by helping to counteracting dimness that can occur with 3D content.

Superior Picture Quality

LED Plus with Local Dimming allows for deeper blacks and richer colors by providing even greater control of brightness through local dimming technology to deliver better contrast, amazing clarity and color detail, while TruMotion 120Hz technology brings extra sharp detail to even the fastest moving scenes, enabling consumers to view sports, video games and high-speed action with virtually no motion blur.

Picture Wizard II takes the guesswork out of picture adjustments providing easy self-calibration with on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels. Additionally, Intelligent Sensor automatically optimizes picture brightness to the lighting and color conditions in the room for a more enjoyable viewing experience.

Energy And Cost Efficient

ENERGY STAR® qualified – which for TVs means they save energy both in standby and active modes – LG’s Smart Energy Saving Features, allow consumers to conserve money and energy. In addition to using about 30 percent less energy than non-Energy Star TV units, the LED Plus with Local Dimming feature of LG’s CINEMA 3D also offers greater energy efficiency compared to conventional LCD TV offerings.

The LG CINEMA 3D entertainment package (model LW5300) will be available in August 2011 in 47- and 55-inch class screen sizes at manufacturer’s suggested retail price of $1,399.99 and $1,899.99, respectively.

* Based on LG consumer perception study comparing overall 3D experience LG CINEMA 3D TV vs. Samsung and Sony active 3D TVs in factory default settings, May 2011. LG TV model 47LW5600 with model AG-F200 glasses; Samsung TV model UN46D6420 with model SSG-3100GB glasses; Sony TV model KDL-46EX723 with model TDGBR100/B glasses. Glasses claim is based on weight, comfort and overall preference among all participants surveyed.