Panasonic Corporation, a market and technology leader in HDTV, announced today the creation of Panasonic Hollywood Laboratory Advanced Authoring Center (PHL-AC) which will begin operations effective February 1, 2009. The center, which will be located within Panasonic Hollywood Laboratory (PHL) in Universal City, CA, will accelerate 3D Full HD (3D FHD) Blu-ray format-establishment and development and will work directly with Hollywood studios providing 3D title development services for 3D FHD Blu-ray titles…

Panasonic, the industry and technology leader in HDTVs, has developed new thin-profile display panel technologies for both Plasma (PDPs) and LCD HDTVs, achieving further advancements in picture quality and environmental performance. These prototypes will be featured at the 2009 International Consumer Electronics Show (CES) this week.

The newly developed NeoPDP technology has been incorporated into two types of PDPs. The first is a super high-efficiency 42-inch PDP that achieves triple luminance efficiency, while reducing the power consumption to 1/3 of the 2007 models*1 yet achieving the same brightness…

Panasonic, the market and technology leader in HDTV, announced today the U.S. debut of its world's first 3D Full HD Plasma Home Theater System (3D FHD) this week at the International Consumer Electronics Show 2009. The system made its world debut at CEATEC JAPAN 2008 in October 2008 to very strong reviews.

Panasonic’s 3D Full HD Plasma Home Theater System enables the viewing of true-to-life 3D FHD images by using a Panasonic 103-inch Plasma HDTV and a Panasonic Blu-ray Disc (BD) player, capable of distributing full High Definition (1920 x 1080 pixels) images to the left eye and right eye…

Panasonic, a market and technology leader in High Definition consumer and digital electronics products, today launched a new online social networking community -- www.LivinginHD.com – inspired by the company’s successful Living In High Definition Family program.

The interactive forum is designed to inspire ideas and spark conversation among people across the country, including current Living in HD Family program participants, through videos, photos, project ideas and community dialogue…

Panasonic, the consumer electronics industry leader in the development and application of tru2way technology, and Comcast Corporation, the nation's leading provider of entertainment, information and communications today announced the arrival of the first tru2way VIERA HDTVs at Abt Electronics in Glenview, IL and officially declared the tru2way platform active in Chicago and Denver.

Tru2way technology is being used to create a common software platform that will enable cable companies, consumer electronics companies, content developers, network programmers and others to extend interactivity to the TV set and other kinds of devices…

Panasonic Corporation of North America, the principal U.S. subsidiary of Matsushita Electric Industrial Co., Ltd., the industry leader in high definition and Plasma televison, today introduced attendees to the 2008 CEDIA convention to the latest additions in the company’s already acclaimed internet enabled Plasma line, the PZ850 series. Joining the TH-50PZ850 and the TH-46PZ850, the industry’s first internet enabled TVs, are the 58-inch class (58-inches measured diagonally) and the TH-65PZ850 class (64.7-inches measured diagonally), giving Panasonic a wide breadth of screen sizes in the flagship series of high performance Plasma TVs…

Panasonic today announced the launch of the world’s first free angle HDMI Cable, compliant with Version 1.3a specification, which assures 1080p high data transfer speed of up to 10.2Gbps. The new HDMI cables provide an easy solution for flat display panel installation and will be available in two lengths: 1.5m and 3m.

The HDMI Cable has been adopted by a wide range of digital devices, including flat panel display DVD/ Blu-ray recorder, digital still cameras, video cameras, home theatre system and others…

Panasonic, the industry leader in HD, will lend its technological expertise to the upcoming Democratic National Convention, August 25-28 in Denver, Colorado. The Democratic National Convention Committee recently named Panasonic the Official HDTV and High Definition Equipment Provider for the Convention.

The DNCC’s commitment to present the most extensive HD content ever created at a national political convention is mirrored by Panasonic’s commitment to lending state-of-the-art, High Definition products, giving Convention goers and those viewing the proceedings at home the ultimate HD experience…

Panasonic, the market leader in Plasma HDTVs and the Official HDTV of the Olympic Games, announced that its entire best-selling 2008 line of 1080p VIERA Plasma HDTVs is rated to last 100,000 hours before reaching half its original brightness. Based upon the U.S. average daily viewing time of six and a half hours, Panasonic 1080p Plasma HDTVs could on average take more than 42 years to reach half of their original brightness level…

Today Panasonic announced that it is looking for more families to participate in its Living in HD program, a unique study of real American families experiencing what it means to “live in High Definition.” Panasonic plans to increase the number of participating families to 60 by 2009 and further expand the growing online Living in HD community to eventually include 100 families.

To date, 30 families are participating in the program, providing ongoing feedback to Panasonic about product functionality, design concepts and how living in High Definition has influenced how they think and use technology…