New Aquos® LCD TVs From Sharp Feature Advanced Picture Quality And Value In Large-Screen Market

Today, Sharp introduces two new competitively priced AQUOS LCD TVs that make large-screen units with advanced performance attainable for more consumers. The 65-inch LC-65E77UM (64-33/64" Diagonal) and 60-inch LC-60E77UN (60-1/32" Diagonal) AQUOS LCD TVs join the acclaimed E77 series, filling out a lineup of Full-HD 1080p models that bring enhanced picture quality to the forefront. Additionally, the LC-60E77UN is the first 60-inch LCD TV on the market, meeting the need for a highly sought-after screen class size.

Sharp LC-65E77UM

“With the increasing adoption of flat-panel display TVs, consumers expect larger screen sizes with advanced performance at a good value,” said Bob Scaglione, senior vice president and group manager, Product and Marketing Group, Sharp Electronics Corporation. “The addition of the 65-inch class E77 series LCD TV and introduction of a new screen size class at 60 inches enables more consumers to bring home large-screen TVs.”

The LC-65E77UM and LC-60E77UN employ Sharp’s Advanced Super View (ASV) Superlucent Panel for a dramatically bright and crisp picture with reduced haze and reflectivity. They also feature Sharp’s Fine Motion Enhanced technology for 120Hz Frame Rate Conversion and a fast pixel response time of 4ms, providing the ultimate medium for high-definition viewing of fast-action imagery.

The ASV Superlucent panel applies an ultra-smooth finish that minimizes haze while intensifying panel brightness and contrast. The ASV Superlucent panel with Spectral Contrast Engine XD provides high contrast, enabling deep blacks and vibrant colors, and a special dejudder feature results in the smooth reproduction of film content.

Two components of the Spectral Contrast Engine, Optical Picture Control (OPC), which automatically adjusts luminance to room brightness and lighting conditions, and Brightness Preservation picture processing, also make these models very energy-efficient. In fact, all models in the E77 series exceed the EPA's ENERGY STAR^® program guidelines. An advanced Power Savings mode is easily accessed through a dedicated remote control button.

The large-screen E77 series provides a stunning picture and a new design sure to complement any decor. The black cabinet blends elegantly into a soft champagne gold hue that accents the bottom of the frame, befitting both modern and traditional design schemes. These AQUOS models also come equipped with a full array of connectivity options, including four HDMI™ and two component video inputs, all of which are 1080p compatible, accepting signals from Blu-ray Disc™ players and advanced gaming devices. A dedicated PC input and RS-232 port for custom installations add to the feature set.

The complete E Series includes models in 65- (64 33/64" Diagonal), 60- (60-1/32" diagonal), 52- (52-1/32" diagonal), 46- (45-63/64" diagonal) and 40-inch (40" diagonal) screen class sizes (LC-65E77UM, LC-60E77UN, LC-52E77UN, LC-46E77UN and LC-40E77UN respectively), as well as the 40-inch class LC-40E67UN (40" diagonal).

Pricing and availability:

• LC-65E77UM will be available in September for a Manufacturer’s Suggested Retail Price (MSRP) of $4,499.99.
• LC-60E77UN will be available in September for an MSRP of $3,499.99.

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